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Media Tips: Interviewing on SM-Leather Fetish Issues

You don't have to answer the interviewer's exact question.

You rarely see the question in TV or print interviews, only the response. So feel free to pick out one word or phrase in the question and respond to that. For example, if they ask, "What do you think when people say you're eroticizing violence?" give one of your sound-bites: "Safe, sane and consensual sexual expression is not violence because at any time the participants can stop what's happening." For example, if they ask, "What does your husband think about you cheating on him?" give one of your soundbites:
 
Don't repeat nasty or inflammatory phrases.
See the above question - and don't repeat, "SM isn't eroticizing violence because..." or "Swinging is not cheating..." That makes their point for them.
 
Universalize the questions.
If the reporter says something like, "You people who beat each other up..." or "You people who have sex with other people..." then respond with, "We, like you and everyone else in America, believe we have First Amendment rights to express our sexuality in any way that is safe and consensual."
 
Use standard terms rather than "scene" language.
If you start saying "scene" and "munch" and "leather" and "vanilla" and "top" and "bottom" etc. then people won't understand you. Use vanilla terms as much as possible, or very rarely use terms and define them as you use them. ie "The top, that is the person giving the stimulation, must respect limits."
 
Keep repeating your sound bites.
It doesn't make for a stimulating conversation, but that's the way professionals get their point across. The reporter will ask their question several times, trying to get you to expand on what you're saying, to get a more sensational quote. Just be firm and keep repeating your point. They will respect you for it, and will print the sound bites you give them. Check out our recommended sound bites for the SM, swing and polyamory communities.
 
Flag your sound bites.
This is done by saying, "The most important thing to remember is that sadomasochists educate each other about safe, sane and consensual sexual practices." Or "A key part of having engaging in polyamory is communication prior in order to negotiate both partner's limits and desires."
 
Don't do anything sexual on camera.
In this case, a picture is NOT worth a thousand words. Don't let reporters take pictures of your polyamory family sitting on the bed. Don't do an SM scene in front of a camera. We need activists who will speak up for the SM-Leather-Fetish communities and explain the serious issues such as discrimination and violence against our people.
 
Wear appropriate attire.
This means business or casual wear, such as an activist t-shirt. Don't wear revealing fetish wear or lingerie. See above--a picture is NOT worth a thousand words. If our communities want to be taken seriously, we must present an image that the average person can relate to.
 
Don't utter a word you aren't prepared to see in print.
Reporters will try to make you comfortable with them, to chat with them informally. Those are usually the quotes they use. You aren't there to make friends or "sell" the reporter on alternative sexuality, you are there representing the community and yourself in the best light possible. Stay friendly, but reserved, and think before you speak. If you make a misstep, then stop and start all over again. Then the reporter will have to use the completed thought.
 
Don't do or say anything you feel uncomfortable with.
By the time you get into an interview, then the story will be printed or produced no matter what you do. You are completely free to say NO to anything you don't like. It is highly unlikely the reporter will just walk away and end the interview, even if they try to say you MUST do something or answer something. If the reporter keeps insisting, use one of your sound bites: "We believe that consent is the basis of any good relationship. You are becoming abusive by not respecting my limits."
 
Use the name of organizations.
Say you're a member of NCSF or the International Lifestyle Association. Mention the name of your local group. Explain that many groups are educational and social organizations that have been in existence for many years: "Over 500 educational and social, nonprofit groups exist in America for SM-Leather-Fetish practitioners."
 
Be animated, confident and happy.
In TV interviews in particular, often the best thing is not what you say but how you say it. People will remember the image of your happy, confident expression much longer than the words you say.

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