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"'Ethical cheating' site OpenMinded.com takes aim at curious couples"

on Monday, 11 May 2015. Posted in Front Page Headline, Media Updates

The Telegraph

By Rebecca Burn-Callander

The new 'polyamory' dating site is increasing users by 100pc a week

Openminded.com, a new “ethical cheating” website, is on target to attract 250,000 members worldwide in its first year.

The start-up, which promises to “eliminate the monotony of monogamy”, claims it has tapped into the " growing trend towards polyamory ", the forming of intimate relationships with more than one person.

The company provides a platform for couples looking to meet like-minded individuals.

The dating site, headquartered in Los Angeles, launched last month and received 10,000 sign-ups on its first day from both singles and couples.

“Open relationships are an under-served market and we want to clean up the space and give people a safe place to meet,” said founder Brandon Wade.

He believes that polyamory could be the “hottest new niche” in a crowded online dating market. “Open relationships can be found among even the most 'vanilla’ couples,” he claimed. “Our numbers are growing exponentially, up 100pc in the first week.”

It is estimated that there are up to 10,000 dating sites worldwide but just a handful are dedicated to polyamory, including LoveMany and BeyondTwo. “The other people in this industry are all very vulgar and all about sex,” claimed Mr Wade. “We want to cater to those who actually want relationships. This is not a site for hook-ups.”

The number of polyamorous couples and individuals worldwide is unknown as people are not required to put this information on a census. In order to cater to the growing numbers of polyamorous individuals , the Polyamory Society was launched in 1996, offering courses in relationship management and jealousy mitigation.

Mr Wade claimed that by creating OpenMinded.com , he is making polyamory more socially acceptable, and helping couples to be more honest about their needs. “This is still a highly stigmatised and scrutinised population,” he said. “There are more people cheating on their spouses than there are people in open relationships and that’s what I am seeking to change.” ...

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