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Sound Bites for the SM-Leather-Fetish Community

A detailed look at this effective technique to get your point across to the media.

Usually there is no graceful way to segue into a sound bite. That's fine, reporters are used to nonsensical conversations when they give interviews. Whatever the question, respond with one of your sound bites. Repeat these sound bites over and over. Out of a 1/2 long interview, you will be on the air for about 10 seconds, which is usually one or two of your sound bites. Or you get one quote in an article. So don't ad lib. Keep repeating these sound bites below, as well as any sound bites you and your organization agree to provide to the media on local issues.

You don't have to get all these in, sometimes it's best to pick a few and keep repeating them in different ways.

 

Safe, Sane and Consensual

This is a must! Say it over and over and over like a mantra. "Over fifteen years ago, a community-wide ethic was established known as "safe, sane and consensual". This credo has permeated SM literature and lore far beyond the subculture of the organized community." Or "We constantly discuss issues of consent, which are the basis of safe, sane and consensual sexual education."

 

If They Want Specific Definitions:

  1. "Safe" is being knowledgeable about what you are doing. Each participant must be informed about the possible risks, both mentally and physically.
  2. "Sane" is knowing the difference between fantasy and reality. Knowledgeable consent cannot be given by a child, or if you are under the influence of drugs or alcohol.
  3. "Consensual" is respecting the limits imposed by each participant. One of the most easily recognized ways to maintain limits is through a "safeword" - in which the bottom/submissive can withdraw consent at any time with a single word or gesture.

The Need for Educational and Social SM Gatherings

It's important to emphasize the contributions our educational and social groups make to society. We teach people how to do SM safely and consensually, and that takes hands-on instruction and community discussion. Say, "Our group has existed for 10 years as an educational and social group, teaching people how to do SM safely and consensually." Say, "Our group is only one of over 500 educational and social organizations that exist in America for SM-Leather-Fetish practitioners." Or "Like the gay and lesbian community in the 1960's, the people in our community feel very alone and isolated. We provide a place for them where they can get the support of their peers, where they don't have to be ashamed or afraid of who they are."

 

Safe Words

Say, "Safewords are key to consensual sexual activities." "The participants can stop what's happening at any time with a pre-arranged word, or by saying safeword."

 

Communication and Negotiation

Say, "We negotiate before engaging in SM or fetish practices to make sure that what we do is fun for both of us." Or "People who play together must learn how to communicate exactly what we want"

 

Sensual, Loving Sexual Expression

Emphasize that SM is done between loving, communicative partners. It is mutually pleasurable for all involved. SM is stimulation that is often perceived in a sexual way. Stimulation is a great word to use--it is clear and non-threatening unlike "flogging" or "spanking" etc.

 

Defining SM, Dominance & Submission and Bondage

Stay away from going into an SM 101 and don't give any lessons on technique. The most effective soundbites talk about issues of discrimination and injustice against our communities. If they ask, what exactly is SM? You say, "SM is sensory stimulation, either physical or mental, that is interpreted as pleasure." Please try to get the reporter to write SM, not S&M - that evokes the old stereotypes and we are trying to get around that. S&M stands for sadism & masochism while SM stands for sadomasochism; inherent in the word is the mutual necessity for both as well as the consent involved.

 

Statistics of Practitioners

According to the 1990 Kinsey Institute New Report on Sex, released by St. Martin's Press:

"Researchers estimate that 5 percent to 10 percent of the U.S. population engages in diverse sexual practices for sexual pleasure on at least an occasional basis, with most incidents being either mild or staged activities involving no real pain or violence." That would bring the number of practitioners into the millions, with many, many more who do things like love bites or holding their lover's hands down. Say "Most are just like your neighbors, doctor, bus driver, even your sister or uncle. There are probably 1 in 10 people in your office who practice SM as a loving form of sexual expression."

 

Combat Stereotypes

Say, "Contrary to stereotypes, there are many women who enjoy being sexually dominant, and many more people who enjoy switching roles." Or, "People can roleplay with roles and experience things they normally wouldn't get to do in their real life."

 

Discrimination and Violence

This one is also extremely important because most people don't realize how much we are attacked and closeted because of our sexual expression. "Discrimination and violence happens every day to people like you and me just because they engage in diverse sexual practices such as SM or fetishes. Discrimination ranges from family pressures, to job loss, to loss of child custody." Or "The NCSF Violence & Discrimination Survey 1998 found that 1/3 of over 1000 people surveyed suffered some form of discrimination or persecution--losing their job or even their children because of the myths and stereotypes of SM. Another 36% suffered violence--were physically attacked--because of the stereotypes about SM." Or "According to the NCSF survey, 4/5ths of the people surveyed are closeted to the rest of the world out of fear of serious repercussions."

 

SM Practitioners Are Not Sick

In 1994, the American Psychiatric Association changed its medical definition of SM in the Diagnostic and Statistic Manual (DSM 4) so that it is no longer automatically defined as a mental illness. Say "As long as a person's SM practices don't interfere with their day-to-day life, it's considered to be a healthy form of sexual expression."

If you or your organization needs help in reaching out to the media, contact Susan Wright with the National Coalition for Sexual Freedom's Media Outreach Program at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .