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"'Fifty Shades of Grey' whips up business for local adult shops"

on Saturday, 09 June 2012. Posted in Front Page Headline, Media Updates


The handcuffs are flying out the door. So are the floggers. Whips and rope? Forget about it.

"Things that were selling out in a week are selling out in a day," said Nick Smerecki, manager of Adult Playtime Boutique in Edison, where sales are up 400 percent over last year. "I’ve never seen anything like it."

Adult shops across the region have seen a boom in business in recent months thanks to the publication of "Fifty Shades of Grey," an erotic novel by British writer E.L. James. The book, which details the relationship between naive college literature student Anastasia Steele and a dark but brilliant billionaire Christian Grey, dabbles in BDSM — or bondage, discipline, dominance, submission, sadism and masochism.

"It’s definitely done wonders for the adult industry," Smerecki said of the book, published in May 2011 and mainstream now, but initially hard to get.

Diego Rivera, manager of Essex Adult Emporium in Fairfield and Pleasure Plus Video in Saddle Brook, said the book has been a gift to shops like his.

"The adult industry took a hit with the internet, but now that the book came out, nobody wants to wait," he said. "They come in the store to buy everything in the book." ...

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