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"Fifty Shades of Marketing: "Mommy Porn" Spurs Bottom Line for Fetish Brands"

on Saturday, 09 June 2012. Posted in Front Page Headline, Media Updates

Brand Channel

With libraries reporting waiting lists in the thousands and retailers reporting over 10 million copies sold in just a month and a half, the popularity of 50 Shades of Grey and its siblings 50 Shades Darker and 50 Shades Freed has not only dominated The Hunger Games trilogy but (mercy!) "ripped through the virginity" of America's familiarity with, and openess to, BDSM.

Much to the delight of its publisher, the trilogy by E.L. James is being banned in libraries across the nation, where "pornography," not "literature," is used to describe the tome. And the only thing nearly as popular as reading the book is writing about how terrible it is as a book. (True fact: The books started as fan fiction featuring characters from the Twilight series — now it's inspiring fan fiction.)

Capitalizing on the new craze for "mommy porn" is "leading fetish company" Stockroom.com, which reports a "a remarkable surge in inquiries." ...

 

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