The Kinsey Institute at Indiana University estimates that as many as 4 million Americans participate in some form of group sex or couple swapping. With its welcoming beaches, year-round sunshine, and fine appreciation for vices, South Florida has become the mecca of swinging in this country. Couples make sexual pilgrimages here from points all over the world. At least four different swinger cruises depart from South Florida every year. While swingers anywhere can connect through websites and classified ads, South Florida has five on-premises sex clubs (four in Broward, one in Miami-Dade, none in Palm Beach) catering to a variety of different lifestyles.
The owner of Club Hedonism is a large Italian man in his 60s named Franco Monte. He can be found striding through his club with purpose, wearing black slacks, a black shirt, and a thick gold chain. His employees are diligent, because they know he's a perfectionist and they dare not upset him. Every inch of the club must be spotless. Every employee must embody a delicate blend of attentiveness and discretion. He says he wants people to think of his place as "the swingers' club where everybody knows your name." Like Cheers — but where the characters have sex with one another.