Why should fetishes be irresponsible?
Ad Week
By Angela Natividad
Ever want to play 50 Shades of Grey, but can’t swallow the thought of all that leather and man-pandering?
There is hope. Bijoux Indiscrets—the Spanish sex-toy retailer that recently gave us an online orgasm library—just launched Maze, a collection of bondage-inspired accessories that’s 100 percent vegan, and made by women, for women.
The 12-piece collection is meant to work both with lingerie and over a white shirt and jeans—bringing a spiked nuance to casual work attire. It’s made with polyurethane, a recyclable polymer that looks and feels like leather (without the sacrifice of doe-eyed cows). The hardware is composed of non-heavy metals, and components can be adjusted for different body types.
Available colors are kept to a minimum—black and tan. Think of it as an eco-responsible, more lady-friendly take on The Story of O.
Co-founder and designer Elsa Viegas of Bijoux Indiscrets confesses to having been attracted to BDSM style for as long as she can remember. “It’s a world that fascinates me—how hard it all looks, but how delicate the paths of rope, latex and leather can be,” she tells AdFreak. “It is a dark universe that allows you to be yourself, to be the real you.”
She laments that the aesthetic is often limited to dungeons or parties. “It can be such a source of inspiration for your fashion looks,” she says. “Maze unites these two worlds in a subtle way.”
Check out the making-of video for the photo shoot, which demonstrates how Maze can be worn for play, or for adding an edge to those pantsuits you’re now wondering what to do with. …