“When it comes to cuckolding, it flies in the face of the male-centered and monogamous American cultural norms, Lehmiller said. So, a man sexually sharing his wife with another man through cuckolding often comes with a negative connotation in the US. For some, that forbidden feeling can be a major turn-on, Lehmiller explained.” https://www.insider.com/cuckolding-fantasy-more-popular-in-us-2023-7