The PR Committee manages NCSF’s social media by building awareness about NCSF and providing education about our projects and consent to enhance our presence and be more effective at broadcasting our information. The PR Committee falls under the Media Outreach Program which does media advocacy for kink and non-monogamy groups, events and individuals on request. The PR Committee meets on the 3rd Monday of the month at 7:30 Eastern.
The PR Committee held a Media Training for its volunteers on May 31st, engaged in a social media strategizing session in October, and spent the year updating and creating new sections on social media in our Policy & Procedures. In addition:
- We created a Landing space on www.linktr.ee/ncsfreedom
- We added our Social Media platforms to our Press page
- We added a Support Button for direct fundraising to our social media platforms
- We bought a social media management system so that our Media Updates could automatically be posted on our social media from our Blog
- We created a TikTok account for NCSF
- We created small business cards with QR codes to Join NCSF and Donate to NCSF
- We added our Awareness Months/Days and a few select holidays to the NCSF Calendar
- We created Sponsor Logos to post on our Donate page that celebrates our large donors
- We created a Poster of our Kissing Leathermen photo for Prides and Folsom Street Fair
Promotions
- Metamour Day 2022 was celebrated with several graphics and PR in English and Spanish and reached 10,303 people on Facebook without any boosting
- NCSF’s 25th Anniversary was celebrated with special Shirt, Mug and Hat on Café Press, along with Explicit Prior Permission T-shirts
- NCSF’s Annual Membership Drive in July featured two videos about Coalition Partner membership that got over 2,000 plays, along with several Bodily Autonomy graphics
- Consent Month in September got a new graphic, and was big on TikTok with influencers sending us videos about consent that we posted
- Polyamory Day was promoted on November 23rd on our Blog, Facebook and Instagram.
- NCSF’s Holiday Giving campaign was featured over 5 weeks and raised $4,625. We posted an end of the year Thank You.
Infographics
We created a nonprofit Canva account to help with creating infographics. Erica, our Social Media Director, created 16 new Consent Infographics that we posted with our Consent Signs. We also created infographics about Explicit Prior Permission and for our Promos, including:
- 5 Steps to Explicit Prior Permission for Consent to Kink…
- To get Explicit Prior Permission for Consent to Kink…
- First there was SSC, then RACK… Now EPP!
- October is National Kink Month
Videos
We created Consent videos to post on TikTok and Instagram, with Swing Nation and the Swingers Society (both Coalition Partners) creating additional consent videos on TikTok. In addition:
- A commercial about NCSF for IMsL
- A short video reel of Ruby’s interview with Chasity Chandler for Polyamory Awareness.
- Videos about consent such as “Sexy way to ask for consent”
- Nick Marzo: Interview with Ruby B. Johnson
- Chasity Chandler: Interview with Ruby B. Johnson
Interviews
NCSF staff members gave 25 interviews to media outlets and podcasts in 2022, compared to 17 in 2021 and 24 interviews in 2020. This included:
- Sunny Megatron
- Watts the Safeword
- Next Avenue
- Kiss & Tell
- TheSwingNation: Demand Sexual Freedom with NCSF
Announcements
In 2022, NCSF published 113 Media Updates (84 about CNM, 39 about Kink and 10 sex-positive), 4 Quarterly newsletters, 49 announcements, and 4 Allies posts including:
- NCSF is awarded the APA: Division 44 Presidential Citation for 2022
- NCSF Statement on Twitter Deplatforming submitted to the Woodhull Freedom Foundation’s Human Rights Commission
- NCSF’s 2022 Race Bannon Advocacy Award presented to Janet Hardy
- Action Alert against the EARN IT Act
- Action Alert: Remove Facebook’s limits on love
Guest Blogs
NCSF posted 4 Guest Blogs in 2022 including:
- How Events Can Be More Inclusive
- Virtual Events are More Accessible
- Being a more Accessible and Inclusive Presenter
Social Media
NCSF’s social media stats at the end of 2022:
- NCSF announcement list on Constant Contact – 7,062 contacts
- Facebook – 5,927 people like our page and 6,700 people follow us
- Twitter – 11,200 followers (posting paused until Twitter Guidelines established)
- NCSF News on FetLife – 6,569 members
- Consent Counts on FetLife – 3,064 members
- Instagram – 2,500 followers
- TikTok – 1,033 followers